MESSAGE FROM THE PRESIDENT AND CHIEF EXECUTIVE OFFICER
PORT AT THE HEART OF 2017 FESTIVITIES
The year 2017 marks celebrations linked to two historic events: the 375th anniversary of the City of Montreal and the 150th anniversary of the Confederation of Canada. These are two key anniversaries in which the Port of Montreal feels deeply involved, as port activities and maritime trade played a predominant historical role for both Montreal and Canada.
Indeed, the Port of Montreal was a founding element of the City of Montreal and a driver for its economic and ethnocultural development. This is where so many immigrants arrived and where a good number of our ancestors set foot in Quebec and Canada for the first time. The port is an institution that has withstood the test of time, in addition to playing an essential role in the city’s development.
Moreover, the Port of Montreal played a key role in the settlement and development of Canada’s industrial era. Its history, therefore, remains intrinsically linked to that of the country.
The Montreal Port Authority (MPA) is pleased to be at the heart of festivities marking these special anniversaries. As such, we have taken this opportunity to revisit Montreal’s rich port history in images.
We also launched in February an advertising campaign that draws on the Port of Montreal’s wealth of history. Billboards have popped up along Notre-Dame and Souligny streets showcasing the role that the port has played in Montreal’s development, and the campaign is also featured in electronic media.
These communication campaigns have notably been accompanied by very interesting articles about the port, focusing on its effervescence and dynamism.
To underline these anniversaries in 2017, we are also offering an exclusive peek into the history of the port through social media. Our “Montreal Throughout Time” campaign shares, on a regular basis, our rich history via our Facebook and Instagram accounts, as well as through our new social media platform, Port Window, which provides a window on the port, its history, its players and its neighbours.
On June 10, we reached another important historical milestone with the inauguration of our new cruise terminal. It is now fully up and running to welcome the cruise ships that call the port. Work will continue throughout the summer to complete the spaces that will make up the completely revitalized Alexandra Pier.
Finally, in July, Montrealers and visitors alike will be invited to discover the rich history of the Port of Montreal through the History of Ships exhibition that will be located on the second floor of our cruise terminal. Admission is free. This is our special contribution to celebrations marking the 150th anniversary of the Confederation of Canada. Then, in September, the general public will be invited to fully enjoy all of the pier’s new amenities during a huge family-friendly grand opening celebration.
The Port of Montreal team is proud to be at the heart of Montreal’s 375th anniversary festivities, and we invite you to join in the celebrations!
President and CEO
Port of Montreal